10 Points of Business
mag•ic n. a mystery quality of enchantment.
- 71. The 10 Points of Business. These are our guidelines for the everyday care and feeding of our business, it's magic:
- Loyal Employees. JC Penney believed that you could tell how well his customers were being treated by how well his employees were being treated. You will treat our customers the way you are treated. It's that 'do unto others' thing.
- Loyal Customers. The customer is our best friend [forever]. They are our partners in the future and an essential part of our root system, let them in on the 'Magic' of it. Earn their trust and respect and they’ll stick with you forever. Treat them with only the thought of earning their loyalty as your goal, it makes it all come into focus. We are selling them The Advantage 'Magic'. Understand, believe, and sell. Understand the difference between a satisfied customer and a loyal one [and its importance]. The sale is not complete until the customer is so satisfied that they refer us to their friends.
- Loyal Suppliers. We need our suppliers, and we are on the right road with our Home Theater and SmartLink projects. It is essential to understand their needs and to satisfy them. Price is not the only criteria we use to judge them. They too are an essential part of our root system.
- If It’s Good - Pass It Along. If It’s Bad - Own it. This is all about taking responsibility. The days of passing off your problems are over. The time has come to work through the lows and pass along some of the highs. Try saying, "I’ll take care of it!" It is not a question of 'if' hard times and challenges are coming, it is a question of 'when', and you are measured by how well you handle them. There is the potential for adversity or success in every bite.
- Lead, Don't Follow. Leadership sleeps with humility, management is in bed with arrogance. The time has come to lead. It takes intelligence, patience, and a strong will. A leader sets a higher standard and exceeds it.
- Teach, Don't Tell. If someone tells you to just simply do something - ask why. If they tell you because they said so - tell them to blow it out their ...
- Choose Quality First, Then Price. We want to offer the best products and services at the right price. Remember that it is the performance we are offering - not the price. Everything has to be the best, not just our product and service - everything. Take pride in everything you do.
- Get Better, Not Bigger. Growth is a by-product of getting better [as is profit]. We set our own standards. We measure our progress against our previous performance, I could care less what someone else is doing. Getting bigger is sometimes the fatal flaw.
- Support The Community. It is time to give more back than economic revival. We must have a positive impact on our community with a greater social awareness. Our roots are intertwined.
- Create Opportunity. Take care of 1 thru 9, and 10 will take care of you. We have it, let’s do it. At The Advantage we offer opportunity as our #1 benefit, you’ve earned it, so grab it and build it. If the shoe fits...
