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advantageco
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The Advantage Co. has proven to be a dynamic and creative organization over the past 32 years. Founded in 1978 as a small consumer electronics store, The Advantage has grown into an electric array of successful and innovative businesses.

With Tony's 'root' philosophy as the foundation, we are always striving to enhance our current operations and, at the same time, bring new opportunities to fruition. At The Advantage we continue to seek, change, improve, and grow - while always looking forward to all we can build with our suppliers, customers, clients, partners, and community.

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stereoadvantage
stereoadvantage1

The Stereo Advantage is the iconic home of the latest technology in consumer electronics and one of the most innovative retail environments in the industry. We continually develop new ways to enhance the customer experience and our innovative retail store concept, knowledgeable sales staff, and unrivaled customer service continue to set the standard for retailers across the country.

At The Advantage, we strive to be the very best in all facets of our business and for 32 years we've grown through the word-of-mouth advertising of our loyal customers.

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smarthouse
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The Smart House has been designed to help our customers envision and experience the endless possibilities of current and future technologies. Whether it's multi-room audio/video, iPod integration, home automation, lighting control, or security and surveillance, our CEDIA certified designers will create an advanced, customized system for your home that is easy to use.

Our CEDIA certified design team will be by your side from start to finish, guiding you in your purchase to provide you with the best entertainment solution.

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smartoffice
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The Smart Office provides innovative business solutions to enhance the functionality, productivity, and design of your commercial or home office including HD video conferencing systems, VoIP communications, and wireless networking. Our design experts offer ingenious options for technologies you currently utilize, in addition to cutting edge advancements in office functionality.

Our Smart Office showroom is a unique retail environment that focuses on innovative business solutions featuring Polycom HD video conferencing systems.

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tonywalker
tonywalker1

Tony Walker & Co. continues to raise the bar; setting the standard as WNY's premier fashion boutique. We continue to expand our retail floor and locations to meet the growing demand for the most sought after brands including 7 For All Mankind, UGG Australia, Marc Jacobs, Tory Burch, La Perla, and more.

This year signaled the advent of TW&Co. Jewelry and the new Tony Walker Yoga studio [featuring Lululemon Athletica]. Look for the introduction of TW&Co. Intimates and Tony Walker Kids boutiques in 2010.

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mensshop
mensshop1

Sophisticate your style at the Tony Walker & Co. Men's Shop. Featuring such labels as Hugo Boss, Lacoste and Gant, TW&Co. clothing refines a man's image. The recently renovated men's shop strengthens its foothold as the region's premier men's store offering a vast array of elegant apparel and accessories. Come to our Williamsville location or visit us online and start looking good today.

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bodybeauty
bodybeauty1

The TW&Co. Body+Beauty carries the finest in skin care, hair care, cosmetics, and fragrances including Kiehl's, Shu Uemura, Mario Badescu, Frédéric Fekkai, Brave Soldier, and Bond No. 9.

Our new location in the Walker Center offers an array of services from our licensed aestheticians and massage therapists [including facials, massage, and skin treatments].

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twcoyoga
twcoyoga1

Introducing the new Tony Walker Yoga studio in the Walker Center. Tony Walker Yoga offers multiple levels of Vinyasa yoga classes and is committed to providing instruction, information, and products that support health and well-being.

Whether you're a beginner who wants to keep it simple or have had previous yoga experience and would like a challenge, Tony Walker Yoga will get you sweating and having fun at any level.

Tony Walker Yoga proudly features Lululemon Athletica apparel so you can move freely and comfortably at each session.

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handbagsheels
handbagsheels1

Tony Walker & Co. continues to set the standard as Western New York's premier fashion boutique. As part of expanding our retail presence, we have recently redesigned our TW&Co Jewelry and TW&Co Handbags and Heels departments. We're now more prepared than ever to meet the growing demand for the most sought after brands, including Judith Ripka, Tory Burch, Marc Jacobs, La Perla, and many more.

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jewelry
jewelry1

Introducing our new Tony Walker Jewelry boutique. This unique retail environment showcases the premier designer jewelry from the most exclusive brands. TW&Co. Jewelry features Judith Ripka, Alex Woo, Alexis Bittar Inc., Me And Ro, Presh, Saint, Toy Watch, Vita Fede, and more. Stop in today and see the finest in jewelry.

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sneakeradvantage
sneakeradvantage1

Working in conjunction with area doctors, podiatrists, physical therapists, chiropractors, and other medical professionals, the Sneaker Advantage properly services customers through medical referrals for technical footwear and apparel.

Our professionally trained footwear fit specialists provide an in-depth biomechanical and gait analysis for each customer.

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asg
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Over the past 31 years The Advantage Co. has built some of the most remarkable companies in the world. The Advantage Sales Group was established to provide our customers, suppliers, and employees with complete access to all of the great products, programs, and services that The Advantage Co. has to offer.

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smartsquad
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The Smart Squad is a team of certified individuals working together to provide the highest quality of professional services and deliver a flawless experience while ensuring customer satisfaction, reliability, and excellence.

As the demand for state-of-the-art technology increases, it becomes necessary to trust the installation of your investment to professionals. We are rated #1 in WNY and have recently expanded our business worldwide; installing from California to the Bahamas to Austria.

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smartsquaddesign
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Smart Squad Design was established from the design department of The Advantage Co., bringing together an award winning team of graphic designers and web developers. As a full-service graphic and web design studio, Smart Squad Design provides its clients with professional, world-class work that is both powerful and effective.

Smart Squad Design specializes in catalogs, websites, brochures, vinyl signage, presentations, fliers, email marketing, video production, and photography.

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lifetimeservice
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The Lifetime Service Center is an independent service center which facilitates the repair and service of consumer electronics across the country for everyone from national retail chains to individual consumers. We are an authorized service center for over 50 elite manufactures and selected by National Retailers as their "extended warranty" repair center.

In February of 2007, we opened our $1.5 million, state-of-the-art facility to accommodate our phenomenal growth. This custom built 20,000 square foot building staffs more than 35 certified electronic technicians.

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iful
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At the Advantage Co., our iFul internet and vendor fulfillment division has been developed to provide essential services and innovative solutions that today's most prolific e-commerce divisions need and lack.

iFul completes the sales process. We combine consistent technology upgrades, 24 hour shipping,and the best lineup of manufacturers to be the most trusted fulfillment partner in the industry. Our proprietary Never Lose a Sale and Controlled Access Programs are revolutionizing the way companies do business online.

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houseofcotton
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The House of Cotton has been providing customers with the highest quality t-shirts and award-winning designs since 1991 [with over 2 million sold worldwide]. We are the creator of the world famous and indestructible Aussie T [the only t-shirt with a lifetime guarantee].

In addition to our branded t's, our in-house team of highly skilled designers can custom design t-shirts for any team, company, special event, or promotion.

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atg
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The Advantage Trade Group is a division of the House of Cotton that specializes in custom embroidery, screen printing, incentive programs, and promotional products.

At ATG, we take great pride in our work and offer only the highest possible level of customer service. Our in-house embroidery and screen printing services ensure premium quality with fast turnaround times.

approfessionals
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Since its inception in 1993, AP Professionals [AP] has evolved as an industry leader in personnel solutions, including permanent and contract job placement in information technology and financial disciplines, as well as a highly specialized service and solution firm in the IT arena.

AP has delivered staffing solutions to a wide array of Fortune 500 corporations in the IT, Financial, Government, Engineering, and Bio Scientific disciplines.

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brinkleybuilders
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Brinkley Builders is the smart choice for all of your building and construction needs. Our team of professionals ensure that you will receive the finest customer service, exceptional quality, and enjoy a flawless experience.

The crew at Brinkley Builders are experts in all aspects of construction including stud walls and framing, drywall installation, interior and exterior painting, carpeting, custom finish work, custom cabinets, wiring/electrical, and demolition.

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woodshop
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The Advantage Woodshop specializes in creating unique residential and workplace hardwood, architectural cabinetry. From a single television console to an entire room of architectural millwork, our extensive knowledge of entertainment and workplace environments set us apart from the rest.

Our interior design division, Blackbox Creative, is the premier entertainment and workplace design specialist.

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commercialsales
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Our Commercial Sales Division is committed to providing businesses, schools, institutions, and government offices with knowledgeable sales support and access to the finest products. To ensure each account receives fast, efficient service we assign a personal account representative to work directly with them. Each of our representatives continually participate in product training programs to provide the most knowledgeable service.

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walkercenter
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The Advantage Co. currently owns over 225,000 sq. ft. of leased office, retail, and warehouse space in the Western New York area. Our crowning jewel, the Walker Center, is WNY's premier office, retail, and dining center.

With a commanding location at the crossroads of the New York State Thruway and the Youngman Expressway (only 10 minutes from downtown Buffalo), the Walker Center enjoys prime access and exposure on Main St. in the heart of Amherst, NY.

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thirdfactor
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Understanding the environment you are entering is the first step toward success as a merchant. This handbook should help you understand The Advantage experience better by giving you an idea of who we are, where we are going, your role in our journey, and, most importantly, the opportunities we offer. This can be more than a job - it can be your future.

Our handbook will also provide you with the information you need in order to make the right decisions and succeed at The Advantage Co.

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